SHOUT! FACTORY
Director of Online Marketing / Webmaster, Los Angeles , CA 2006 - 2007
Manage the scope and oversee the development, building, launch, SEO and maintenance of the Shout Factory entertainment and music website including multiple content management systems, a B2B and an integrated e-commerce component. Responsible for developing and executing strategies to drive increasing site traffic and positioning through managing all keyword SEM efforts using Google AdWords and Yahoo Marketing Solutions. Track the SEM performance vs. budget, analyze, manipulate and present reports.

Track, analyze and present reports on all web stats using Google Analytics and AWstats. Manage the e-commerce functions of the site including pricing strategies and special offers.

Work directly with VP of Marketing to provide online marketing services on select projects to the marketing directors/product managers. Work closely with internal marketing and content teams, creative and technology teams, outside agencies and vendors.

GoTV NETWORKS
Director of Marketing, Los Angeles , CA 2005 - 2006
Responsible for strategic marketing and media campaigns for leading company in the mobile video space. Oversee messaging, design and development of collateral and promotional tools. Manage the creation of graphic elements for new mobile channels delivered through wireless carrier partners. Copywriting and creation of print, web, and conference collateral for corporate marketing group, as well as sales and account management teams in-house. Manage and maintain a full B2B website with product line management, including the encoding of new content for site, copywriting of product descriptions, and maintenance of ongoing company-wide rebranding effort. Work with Products and Services to ensure proper representation of the brand across all products.

TSUNAMI ENTERTAINMENT
Label Services Manager, Los Angeles , CA 2004 - 2005
Managed the marketing and artist development division of an artist / producer management company, providing turnkey project management, artist marketing and promotional services. Developed long-term marketing plans, executing and overseeing all elements of each project. Coordinated lifestyle marketing activities, including websites, data collection, digital promotional partnerships, and street teams.

DOWNLOADPUNK.COM
Director of Development / Label Relations, Los Angeles , CA 2003 - 2004
Chief architect for the entire design, flow, and functionality of one of the first lifestyle / genre specific music download websites. Created the business plan and technical ‘white paper’ spec prior to its development. Created all workflow and process for all aspects of the business as well as a streamlined system for the encoding and uploading of content and metadata.

• Oversaw all aspects of the creation and development from concept to completion. Responsible for every element of the project including full completion of all graphics, web development, and implementation & integration.
• Helped to develop a comprehensive marketing campaign targeting the youth market, with a focus on the web and summer music tours, developing collateral and launch advertising pieces.
• Managed milestone dates and critical deadlines through the duration of the project.
• Maintained relationships with an extensive list of record labels and distributors on all aspects of their involvement, including contract negotiation, marketing and advertising.

REALNETWORKS INC.
Content Acquisition Manager, Seattle, WA Media Systems Marketing 2000-2001
Managed the identification, development and distribution of streaming media demos and rights approved content for outside and direct sales, online and offline marketing, and RealNetworks' events including tradeshows and keynote speeches.

• Maintained and improved an internal sales extranet as a vehicle for the economical compiling and dissemination of demos and rights cleared content, exceeding content acquisition goals by over 50% for each quarter.
• Developed and implemented a streamlined process for strategic encoding jobs for the Media Systems and Sales departments, enabling a consistent and more efficient process in developing collateral.
• Assisted in the creation and distribution of a demo creation standards document to support internal efforts in the creation of sales and marketing streaming media collateral.

Media Publishing Editor, Seattle, WA Music Group 1999-2000
Provided research for new content on the Real.com Guide and maintained Real.com Guide database. Created editorial content for the MusicNet new artist and new releases sections. Developed SMIL templates for MusicNet, and for special promotional sub-sites within the Real.com Guide.

• Built and helped maintain the client interface with independent record labels for content acquisition, specifically in regards to developing content partnerships for Take5, and for use on MusicNet.
• Maintained daily programming and scheduling for the Rhino Trivia contest, and the Arista25 site.
• Created all content editorial for nine new music releases each week for MusicNet.

ROCKET PICTURES INC.
Director of Sales & Clientele, Seattle, WA 1997 -1998
Targeted and solicited new and existing clients for all film and video post-production, linear and non-linear editorial services. Pursued new clientele for partnerships and creative alliances. Particular attention to project management and customer service with a strong focus on efficient handling of tight deadline schedules.

• Shaped and developed process for all sales efforts for Rocket Pictures, including recommendations on the re-tooling of computer systems for modernization of internal network.
• Drove the core marketing strategies and promotions with Rocket for The Seattle International Film Festival in 1997.

C/Z RECORDS LTD. Ltd.
President, Owner, Seattle, WA 1985 - 2000
Created and planned market strategies for over a decade, developing C/Z into a regional independent record label with national recognition. Copywriting of sales one-sheets and press releases. Oversaw all aspects of radio promotion, publicity, consumer and retail advertising, p.o.p. programs, art direction, distribution, ongoing sales efforts, and niche sales efforts in conjunction with tour dates.

• C/Z was one of the first labels to work with Nirvana, Soundgarden, and The Presidents of the United States of America.
• Responsible for all A&R, developing several artists including Built to Spill, 7 Year Bitch, Silkworm, The Gits and Treepeople.
• Negotiated all contracts as well as a hybrid third party venture with Zoo Entertainment, a division of BMG entertainment.
• Provided leadership to staff of 13 exempt and non-exempt employees.
• Created marketing plans for individual releases and artists. Worked closely with distributors to ensure profile of label.
• Interviewed in the rock documentary, HYPE!

SUB POP RECORDS
Director of Sales & Distribution, Seattle, WA 1989 - 1991
Handled all direct-to-retail accounts and managed domestic and international distribution accounts for Sub Pop product. Buyer for all distributed product including import product from Australia and Europe. Maintained inventory, payment schedules, and sales efforts on all Sup Pop product and all distributed product in the U.S.

• Built and maintained an extensive direct-to-retail sales base with hundreds of key mom and pop accounts.
• Increased monthly revenue from retail accounts by over 25% for each subsequent quarter of my employment.